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This web site states the following, "2 New Sizes Now Available! The Otto System is an original design of artist Ron Otto." Our analyzers noticed that the web site said " The clamp bars are made from renewable hardwood poplar." The Website also said " The fasteners are stainless steel, and the mounting surface is made from 12 core board. The efficient light-weight design and construction materials makes the clamp system easy to use, and very portable for any indoor or outdoor venue. Tap images to open a larger view in a separate window." The website's header had watercolor board as the most important optimized keyword. It is followed by stretcher for watercolor paper, stretching watercolor paper, and watercolor paper stretcher which isn't as highly ranked as watercolor board. The next words ottowatercolor.com uses is otto watercolor paper stretcher. watercolor paper stretching system was included and could not be seen by search engines.